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Twitter Is Not Here For This Insensitive Kendall Jenner Pepsi Commercial

Pepsi recently released a new commercial featuring none other than Kendall Jenner, and the clip is already making waves.

Unfortunately, the advertisement isn’t gaining notoriety for its inclusion of Jenner — rather, the ad has become trending topic of conversation due to its insensitivity regarding political protests and its co-opting of historical protest imagery.

The commercial features Kendall Jenner leaving a photoshoot to attend a protest outside in the streets, where stony-faced cops are looking on. Jenner offers a can of Pepsi to one of the cops, who takes a drink and smiles. The protesting crowd then cheers in unison. (You know, like what historically happens when a person attempts to approach a cop during a protest!)

Not surprisingly, many people have deemed to commercial to be incredibly tone-deaf and in poor taste — particularly considering that it’s going viral on the 49th anniversary of Martin Luther King Jr.’s assassination.

Pepsi is defensive of the commercial, and told AdWeek in a statement, “This is a global ad that reflects people from different walks of life coming together in a spirit of harmony, and we think that’s an important message to convey.”

Twitter users are now raking Pepsi, Kendall Jenner and the ill-advised commercial over the coals, mercilessly mocking the commercial’s shallow commodification of free speech and political protests.

Sorry, Pepsi. Twitter isn’t here for your apologies or your excuses.

Considering the ads during the last Super Bowl, I suppose none of us should be surprised that companies are continuing their attempts to profit off of the current rocky political climate — but come on, guys. At least attempt some subtlety. This commercial may have been an attempt at unification, but it has quickly become the most divisive Pepsi advertisement in recent memory. Turns out, people aren’t keen on a company telling them that their legitimate political and social concerns will vanish whenever they drink a particular brand of soda! Who knew?!

Tomorrow, it might be time for Pepsi marketing execs to go back to the drawing board on this particular ad campaign.

What do you think?


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