,

The ISHU, A Clever Reflective Scarf That Offers Privacy From Flash Photography

A photo posted by ISHU Clothing (@whatstheishu) on Mar 31, 2016 at 1:54pm PDT

The ISHU is a very cleverly designed scarf made from a geometric patterned, reflective material that is able to deflect the light from a camera flash in such a way as to hide everything behind it. The idea came to founder Saif Siddiqui while he was living in Amsterdam.

The concept of The ISHU dates back to 2009 when Dutch-born Saif Siddiqui took a picture of friends standing in front of a bike in Amsterdam. He noticed that the bike’s reflector manipulated the flash of his mobile camera in a way that obscured the faces of his friends in the picture. He immediately realized that if developed into the right product, this feature would be an ideal solution for his friends and now available to the public who want to keep their private moments in public private. Saif put together a team of experts who dug into the science of light and reflection, and how to blend technology with fashion. 6 Years later The ISHU is released to instant acclaim.

Known as the “anti-paparazzi scarf”, the scarf has been gaining popularity, particularly amongst celebrities. In order to address the demand, Siddiqui and his team have created a whole new line of clothing using this same reflective material.

A video posted by ISHU Clothing (@whatstheishu) on Apr 25, 2016 at 1:35pm PDT

@jeremypiven x @ishu_scarves #WhatsTheISHU?

A photo posted by ISHU Clothing (@whatstheishu) on May 18, 2016 at 1:45pm PDT

@jeremypiven. ???????? Pic taken with flash. #WhatsTheISHU?

A photo posted by ISHU Clothing (@whatstheishu) on May 18, 2016 at 1:43pm PDT

A video posted by ISHU Clothing (@whatstheishu) on May 20, 2016 at 5:29am PDT

A photo posted by ISHU Clothing (@whatstheishu) on May 21, 2016 at 4:14pm PDT

Coming soon. ISHU Clothing. #AnonymousSeason1 #WhatsTheISHU?

A video posted by ISHU Clothing (@whatstheishu) on Jun 4, 2016 at 4:16pm PDT

via Insider

Help Laughing Squid grow with a monthly pledge of support.

What do you think?

0 points
Upvote Downvote

Total votes: 0

Upvotes: 0

Upvotes percentage: 0.000000%

Downvotes: 0

Downvotes percentage: 0.000000%