You’d think that a huge social media company like Snapchat would be careful not to steal designs for their filters. But according to some makeup artists, they’ve been doing just that for years, and today, Snapchat actually kinda sorta admitted it!
#snapchatstolemylook Oh Hey GUYs look what #snapchat New filter is ?? My Joker face Paint. Immmmm soooo flattered they chose my face paint design since they are clearly running out of Filter Ideas to do BUT At Least Ask the Artist for the filter Idea and give them credit- wouldn’t you Think ????? I Did it better Sorry ? __________________ And clearly it’s not the first time they do it, I just found out they took @mykie_ Look too and many artist, they need to stop because we spend a great amount of time creating looks and deserve the credit as an artist !!! #buzzfeed #hudabeauty #vegas_nay #laurag_143 #wakeupandmakeup #makeupfanatic1 #cosmopolitan #snapchatnoswiping
The post above is a side-by-side comparison of makeup artist Argenis Pinal, who went onto Snapchat only to find a new filter that looked exactly like a Joker makeup design he’d posted to his Instagram just months before. “I came across it and I was like, ‘Um, this is exactly the same drawing I did of myself a couple months ago’,” says Pinal. “And it was weird,” he continued, “because I literally just reposted a picture of it a week ago on Instagram. Sort of a re-shout-out to it.” But before Pinal could even get in contact with the company directly to complain, the filter had already been taken down (probably because of the outrage caused by his Instagram post).
And Pinal isn’t alone. Other makeup designers have made complains about their work being used by Snapchat in the past. One such artist, Mykie, posted the above comparison of a makeup style that also came up as a new filter on Snapchat. Though the similarities of both artists’ works are uncanny, Snapchat has never admitted to stealing filter designs… until now, thanks to The Ringer calling them out.
In a statement to the publication, Snapchat said, “The creative process sometimes involves inspiration, but it should never result in copying. We have already implemented additional layers of review for all designs. Copying other artists isn’t something we will tolerate, and we’re taking appropriate action internally with those involved.” While they’re not outright admitting to stealing, they basically are. And they’re seemingly putting the blame on the “little people” (AKA whoever’s jobs it is to find/create filter designs). Welcome to corporate America, bitches!
So what do you think of Snapchat stealing from these artists? Should they continue to use this work and simply PAY for it, or should everyone involved be sued and never allowed to use Instagram to find “inspiration” again? Let us know what you think @Smosh!