Candace Payne is a woman from Texas who has gotten internet famous in the past 24 hours, thanks to a video of her laughing while wearing a Chewbacca mask. Seriously, that’s all there is to the video, and over 60 million people have watched it already. Of course, that would be ludicrous if it was just a woman laughing in a mask. But it’s not. Here’s the video:
That is the sound of unbridled, silly, nerdy joy. I don’t think I’ve ever been that happy in my life, and I’ve tried on lots of masks. Is the success of video the result of a Facebook algorithm change that is heavily pushing live video? Some kind of clever Star Wars marketing? Or do people just want to share someone truly enjoy themselves? Who knows!
I’m sure we’ll be seeing tons of parodies this week, where people put on Kylo Ren masks and snicker, as if that is going to recreate the magic. Nice try, potential future Kylo Ren guy. Candace has this market covered.